Writing is the easiest part of your business. Most people know how to write and get published, but they don’t understand why it works. This book explains why copy works and what you need to know about the science of copywriting.
We’ve all been there, sitting down to write a pitch or proposal. The first paragraph is always the hardest. And then, you have to keep writing, and writing, and writing, and finally, when you’re done, you wonder what happened. The problem with most copywriting is that it’s either too general, too specific, too wordy, or too short. The trick is to take advantage of the fact that people don’t read. I’m going to share a copywriting technique that works. I’ll show you how to craft a winning headline, description, and subheadline. All in less than 10 minutes.
When you write copy that gets results, you are setting yourself up for success. Your copy isn’t just a pretty piece of writing you send to the world. It is a statement of who you are. It is a statement of your offering and why people should choose you over the competition. It is a statement of what you are selling and why your customers will love what you offer. And it is a statement of how you will help them when needed. And it is a statement of how you will make them feel good about themselves. And it is a statement of how you will put them.
What is copywriting?
Copywriting is the art of creating a story that engages your target audience. It’s the copywriting of sales pitches, advertising, and web copy.
While it’s true that good copywriting is hard to do, it’s also true that bad copywriting is worse.
The key is to learn how to write copy that works. The only way to know if you’re doing it correctly is to test it on your audience. One of the best things you can do is to write your copy. You’ll discover a lot of mistakes you can avoid. You’ll find that when you write the first draft, you’ll notice you’re writing far more than you’d like. When you go back, you’ll see you’ve written too much.
Why is writing important?
Writing is a crucial part of marketing because writing is a powerful tool for conversion. Writing can be a huge time-sink, especially when writing a lengthy or technical piece. But when done well, writing can be a great way to increase conversions, customer satisfaction, and retention.
How to write copy that gets results
The answer is to write copy that gets results in 10 minutes or less.
When I say “copy,” I’m talking about the main text of your website.
Your headline should grab your reader’s attention and immediately make them want to learn more. It should be compelling enough to persuade them to click through, but it shouldn’t be so long that it distracts them from reading the rest of your content.
The copy should be short enough that they can read it in 10 minutes or less. This is where you should stop and ask yourself if the reader will get anything out of it. If they won’t, you might as well not spend any more time writing.
How to write copy for websites
Copywriting is the art of writing that is both compelling and unique. There are many types of copywriting, but if you want to improve your website copy, I have five suggestions to help.
1. Focus on your reader
You’re not writing to impress your boss. You’re not writing to impress your friend. You’re writing to influence your reader. Think of the last time you read a website. What was it that drew you in? The reason you clicked on the headline? The content? What did you do after reading it? Did you buy the product? Did you share the article on social media?
It’s because you were attracted to the content.
You’re trying to attract your readers to your website, drawing them by writing copy that makes them feel something. The key is to think about your target market. What are their needs and problems? Then, write copy that solves those problems.
This will draw people to your website and keep them returning for more.
2. Use a headline that gets clicks
One of the most common mistakes people make when writing copy is that they think about the headline. When writing headlines, the goal should be to get clicks. That’s it. Don’t worry about how the headline will look on the screen. Just focus on what you want people to click on.
Think about it. If you’re writing a headline for a news site, you want to attract clicks from readers looking for breaking news. If you’re writing a headline for a blog post, you want to attract clicks from readers looking for answers to their burning questions.
Frequently Asked Questions Writing
Q: What’s the best part about being a writer?
A: You get to travel the world and meet interesting people.
Q: What’s the worst part about being a writer?
A: Traveling and meeting interesting people is fun but can be time-consuming.
Q: What’s one thing you wish you had known when you started writing?
A: I wish I knew how to write copy that gets results. I would have been more confident if I had been taught how to write copy that sells!
Q: Who should write copy?
A: Anyone can write. Anyone can learn to write copy that sells. It just takes practice and time.
Top Myths About Writing
- Writing is hard work and requires long hours.
- Writing requires lots of effort and a lot of writing.
- Writing takes lots of time to write.
- Only good writers are successful.
The best writing advice I’ve ever received came from my mentor, Dave Asprey, the founder of Bulletproof Executive. He said he’s never met anyone who could write product descriptions as well as they do. And this is not hyperbole, and this is the fact. People who can write effectively are often called wordsmiths. I’ve learned that I have a natural gift for writing and that I can use this to help me grow my online business. I’ll show you how to start writing copy that gets results.