Music is constantly evolving, whether it’s rock, rap, dance, genres are continuously biking through artists, time stops for no person. To reap sturdiness as a musician is a extremely good accomplishment, specifically in dance tune, in which the marketing cycle could be very single pushed and tastes and trends are constantly converting. One of the acts that has done this repute needs to be W&W. Hailing from the EDM hotbed this is the Netherlands, W&W has controlled to stand out from the crowd over the higher part of this decade.
Ward van der Harst and Willem van Hanegem were some of the early pioneers of the EDM movement that rode into the United States around 2013. They produced massive tracks like “Bigfoot,” “The Code” with Ummet Ozcan, “Don’t Stop the Madness” with Hardwell, “Rocket” with Blasterjaxx, and perhaps their maximum iconic tune, “Rave After Rave.” Through their production prowess and constant traveling schedule, it’s smooth sufficient to catch a W&W set, whether it’s at EDC, Ultra or TomorrowLand.
Ward and Willem recently rebranded their label and aesthetic as Rave Culture with the accompanying identify music and a slew of latest releases that have seen them dabble in psy-trance and hardcore, in addition to collaborate with a number of the most important names inside the industry, and their close friends, Armin van Buuren and Dimitri Vegas & Like Mike. We got the threat to sit down and communicate with Ward and Willem earlier than their set at EDC Las Vegas more than one weeks ago. I talked to them about Rave Culture and the evolution in their sound, and they had been exceptionally enthusiastic sharing their thoughts with us. Here’s our exclusive interview with W&W:
Tell me approximately the rebrand, tell me about Rave Culture, what had been the origins?
Willem: “A lot of factors honestly, we used to have Mainstage Music, and the music that we signed turned into pigeon-holed as that type of sound. With Rave Culture, Rave is some thing larger than best EDM or trance.”
Ward: “We have a few simply cool techy-stuff coming up.”
Willem: “But, like additionally, a number of human beings want us to host the second stage, you could’t have a Mainstage second stage. We absolutely have like a community following, like a culture, because of them, we wanted to rebrand, to healthy better. Like an ode to them.”
Ward: “They already created this Mainstage circle of relatives.”
Willem: “We didn’t even realize about them, they confirmed us these kinds of companies, with all of the songs that we’re now not releasing.”
Ward: “A large WhatsApp group, it’s additionally natural one hundred% organic”
Willem: “That inspired us additionally to do this, the whole flow.”
That leaves you guys open to pursue new sounds, you’re no longer pigeon holed into one style. Tell me about the things you men were experimenting with, I recognise there’s been quite a few psy-trance?
Willem: “Last yr we did a psy-trance collaboration with Vini Vici, we did one with Maurice West, which is also extra psy-ish, futuristic. Because with Vini Vici we did extra tribal, that sort of sound, the sci-fi one is with Maurice West, to balance it out. And lately we’ve been coming again to those antique EuroDance days, like whilst we have been younger, like ‘God is a Girl’”